COMMUNICATION
It all starts with an idea on paper and pen, then the road is drawn by mutual connections.
You don't have to trust everything ChatGPT tells you.
With over 6,000 years of history and millions of companies, associations and denominations surrounding it, having a good product isn't enough. Effective communication is a key. Buying followers and relying on hype may be a shortcut, but not the solution. Communication is an encounter, a dialogue with the customer. You have to listen to them, earn their affection and build their trust.
Don't you think it's time to say NO MORE to phrases like "tradition and innovation" when describing a story, "to be paired with meat and cheese" on the back of the label, or "we look forward to seeing you" when advertising events?
Well, for these and other reasons we can work on your own COMMUNICATION .
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Like a wheel, you need to connect the spokes well to build your network and then make it turn together with your community .
COPYWRITER
Writing copy isn't just a simple typing exercise, but rather research and awareness. Every text, from press releases to advertising campaigns , must express its own voice, and the job of a specialized copywriter is to make it resonate loud and clear by starting a dialogue, not a monologue.
And while everyone else is thinking about followers, you should focus on building a strong, real, and supportive community. Remember that on the other side, there are those who still think "everyone is the same."
CONTENT CREATOR
The customer knows it, the users too... with "I'll take you with me" you don't get anywhere and the numbers relating to followers, comments and views no longer deceive anyone.
ER can be manipulated, professionalism cannot.
If we limit ourselves to sharing our experiences and simplifying our language, we risk trivializing the work of an entire category and then finding ourselves chasing the algorithm with the usual tricks: engagement groups, Telegram chats, free bottles, free dinners.
Do you really think these are the tools to differentiate yourself in content marketing ? Content creators aren't salespeople, so watch out for sales!
BRAND AMBASSADOR
Living a reality and telling it through its metamorphoses, intervening to improve its strategy and brand awareness , no umpa lumpa.
The future of the food and wine sector will be told through a combination of online activities, physical presence, and active participation, whether at trade shows or in-house, on social media, or in inbound marketing campaigns. Who's going it alone? Stay put. Strength lies in numbers.
PR and PRESS OFFICE
You know where those emails describing every event as a "great success" end up? In the same folder as descriptions of "perfectly balanced" wines or restaurants inviting us to "enjoy a unique experience": spam or the trash.
Is it the newsletters ' fault? No, but the signal needs to be recalibrated and delivered once the human and professional relationships needed to understand and interpret the message have been built, first building a brand identity , then a reputation, and finally, newsworthiness.
Everything is measured in metrics and KPIs, not slogans.
SOCIAL MEDIA STRATEGIST
When to post? How often? Which hashtags to use? These are questions of the past.
Today, social media is no longer just a photo showcase to be scheduled, but a digital ecosystem for expanding and converting your user base, free from algorithm obsessions and focused on real engagement , SEO optimization, and transparency. Want to go viral right away? You're on the wrong track; focus first on being real.
SPEAKER
Transforming ideas into energy through words.
Whether it's a podcast , an international conference , or a corporate event , the goal is to bring out the heart of each narrative to connect with the audience, stimulate reflection, generate value, and create an inclusive environment.
See also