L'AMBASCIATORE

Skip the boring origin story — this is not another TRADITION AND INNOVATION:

​

Born and raised through 3 different Wine Appellations of Origin, my path was a simple consequence.

Economics degree? Check. But real schooling happened between a thousand stories and half-full glasses during my stays in Vienna, Malaga, Paris, London, before returning to Italy just in time to experience a global pandemic which,

all things considered, gifted me one thing: awareness.​

​​

​

What do I do for a living?​

I'm a WINE COMMUNIC-AUTHOR. engaged in trade and communication for a better scenario among  wineries, distributors, agencies, media, events and restaurants. I’ve blended my own “cuvée” of strategic wine consultancy, custom‑made for the wine community’s heartbeat  with the following essentials: listening, tasting, planning.. and then?

Go, Track your record and do it again!

​​

​

Why L'AMBASCIATORE?​

Long before hashtags and TikToks, I was already doing this. I was selling wine internationally, organizing tastings abroad and writing about it all on my blog, called "Wine in Travel". Different times, but same activities, until a new era dominated by social media. The moniker “The Ambassador” emerged during my time in Spain, bestowed by a mentor who recognized my

old-fashioned manner and a natural talent for bridging gaps between producers and markets,

 

​

and just like that, "The Ambassador" became my stage name (not by mandate, but by action).

​​​​​

​

Was it LOVE AT FIRST WINE?

I didn’t inherit vineyards or grow up tasting treasured bottles at the dinner table with my family. Yet somehow, wine welcomed me into a lifelong creative crusade and I weave together wine storytelling, marketing and strategic consultancy, using narrative not as a gimmick, but as a bridge between reality and actions.. 

​​

​

and this website?

This is my answer to the ever-asked question: “What do you do for a living?” and an archive of everything we didn't think of, yet we are doing. It’s a daily-broadcasted WINE FICTION, where I share insights that close distances between producers, enthusiasts, and the broader audience. Welcome aboard and remember… 

​​

​

L’AMBASCIATORE non porta pena, ma da bere!